It was first written by Ken Garland 1n 1963.
If you havent heard of it before just click this link and will tell you what its all about.
The manifesto was then published in design magazine such as Emigre and Eye.
I can see what's the idea behind it and to tell designers not to manipulate knowledge and skills into commercial benefit.
At last i found something good to discuss among us.
Majority of them(Kiwis) blame the advertising agency because they are the one who create a certain perception towards a brand for example Insect killer, slimming pill, detergent, and all sorts of product that involves environment and social culture among consumer.
Designers have the power to change man's perception toward certain things. They create a visual communication and educate people using words and images. Its all about how they deliver it and it goes the same thing to a product. I can see with my clear eyes there are product that does not really bring benefit to us but still it can be sell. Its like dividing human into certain category. segregation!
If you can afford to buy a better quality of a product than choose X but if you feel its not worth to get X than why don't you try other product called Y. other example is Tobacco. Its all the same. But when we bring it to advertising agency they can come out with different positioning.
I'm not saying advertising got the 100 percent blame but its how they bring the product into certain level. How do they choose their client? or can they say no to the client? Customer is always right..i dont think it can be use in advertising agency. so if we narrow down the discussion into a certain level, still there is no solution for this.
But all i can say is its like drinking alcohol. We do not blame the alcohol because alcohol is bad but its how we drink it.
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